My Grad Story

Advocacy Campaign Web Design & Development
Genevieve Cruz

Stories of harassment and discrimination, shared confidentially.

My Grad Story is an advocacy initiative launched by the Graduate Student Society at UBC Vancouver. Its purpose is to gather narrative data of harassment and discrimination experienced by its members as part of research for reporting and recommendation.

I designed a simple and direct one-page website that projected credibility and trust for a campaign that dealt with sensitive subject matter. The warm and approachable visual identity reflected a digital space where GSS’ target audience could feel safe and comfortable to share their emotional experiences.





Open Sans

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