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Merriweather Sans
Reinvigorating a 50-year-old society for graduate students of today and tomorrow.
The Graduate Student Society has been representing graduate students at UBC Vancouver since 1960. Its mission is to improve graduate student experience by advocating on key issues, providing support services and building community on campus.
I was tasked with revamping the logo of 30 years and creating a direct and friendly brand that reflected the society’s mission and values. The result was a modernized logo with the key motif tilted for a more active pose and a beautiful and inviting visual identity with a sense of adventure – plus, stunning matching collateral materials.