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Gateway Theatre is a world-class professional theatre that presents popular and cutting-edge dramas, comedies, and musicals in Richmond, BC. The challenge was to design the campaign, branding, and marketing materials to announce and promote their new season – from concept to final art.
Inspired by illustration as another form of storytelling, I created a powerful and unique graphic and a colour palette for each show. Cohesively, the individual sub-branding produced an impactful and unified brand and visual experience that celebrated and highlighted life stories through live theatre.
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